THE 33rd annual Stock & Land Beef Week hosted by Stud Beef Victoria is shaping up to be one of the best, with over 140 studs entering the 2024 eight-day event across Victoria, the Riverina and the south-east of South Australia.
Set to run from January 27 to February 3, Beef Week is expected to show-case over 7000 bulls from 141 studs representing 30 breeds.
These sale bulls will gross a staggering $70 million during Beef Week, and at on-property and multi-vendor offerings following the event.
Beef Week offers the perfect opportunity for studs to open their gates and showcase their quality herd to potential buyers and producers, with strong attendance with up to 20 studs within each region opening their gates on the same day.
This year we welcome new studs and long-standing studs that have been with us since the beginning of Beef Week in 1991.
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"We are very pleased with this year’s numbers considering the beef cattle industry has faced some significant challenges through 2023," said Beef Week chairman Mr Adams.
"But generally the stud stock industry has never performed better, with records broken in several breeds and great clearances, holding up in the face of price corrections in the commercial industry.
"The adage that 'when the going gets tough, the tough get going' has never been truer.
"Showcasing your herd has never been more important and showing your innovation to your target market is imperative to maintain your relevance in an increasingly competitive environment, no matter in what breed you are involved.
"This is the reason so many forward-thinking enterprises continue to enter Beef Week.
"Some have done so for over 30 years," Mr Adams said.
Stock & Land Beef Week is conducted by the not-for-profit body Stud Beef Victoria which represents all breeds in the state via a sub-committee.
Beef Week’s renowned success would not be possible without the support of our sponsors Nutrien Ag Solutions, animal nutrition specialists Rivalea and Australian Community Media, publishers of the Stock & Land.
In 2023 long standing Beef Week director Geoff Phillips retired.
The committee wishes to take this opportunity to thank Geoff for his dedication to the event over three decades.
Although these are 'big shoes to fill', new director Annie Elliott is excited to be in the role and continue the success of the event whilst also bringing it into the 21st century.
This year we have included a digital map which will assist attendees to plan their visits and get around the regions efficiently to ensure more time can be spent on property looking at the great showcase of quality stud stock.
The itinerary for Stock & Land Beef Week, a Stud Beef Victoria event:
• DAY 1: January 27, Greater Melbourne, Geelong, Ballarat
• DAY 2: January 28, West Gippsland
• DAY 3: January 29, East Gippsland
• DAY 4: January 30, Albury to Benalla
• DAY 5: January 31, Southern NSW
• DAY 6: February 1, Shepparton to the Mildura, Hay
• DAY 7: February 2, Colac, Horsham, Warrnambool
• DAY 8: February 3, Western VIC, Mt Gambier
Beef Week is a chance to showcase your enterprise to producers, breeders and buyers with many of the nations’ leading British and European breed studs open during Beef Week.
They will have their sale catalogues available and have sale bulls penned and identified for potential buyers.
Potential buyers use Beef Week to assess sale bulls at many studs at their own pace and return on sale day or bid online.
It is an opportunity to assess bulls from numerous studs and advise clients where they can find bulls to suit their management plan and environment.
The 84-page 2024 Beef Week book will be an insert in the Stock & Land in early January and a digital version will be available from www.beefweek.com.au.
Each of the host properties will have supplies of the book which contains maps and a description of what will be available for viewing at each of the studs.
Stock & Land Beef Week is widely recognised as the largest event of its type in Australia and possibly the world.
We are pleased to invite you to any of the 141 properties open over eight days where cattle carrying the world’s leading beef cattle genetics will be on display.
