A text scam alert has been issued by the Rural City of Wangaratta relating to request for payment of fake council fines.

Council director corporate & leisure, Sarah Brindley, said council is aware of a recent text scam targeting community members with fake council fine notices.

"We understand the concern this has caused, particularly among older residents," Ms Brindley said.

"Our customer service team has experienced an increase in calls from residents seeking reassurance and guidance."

Ms Brindley confirmed the rural city does not issue fine notices via text message.

She also encouraged residents to remain vigilant when receiving unsolicited text messages or requests for personal information.

If in doubt, do not respond and contact council directly on 5722 0888 or refer to trusted sources such as Scamwatch.